I'm now back at my computer, and we have a winner of our second copy of Mark Joyner's new simpleology book. Lee from Ohio provided an excellent answer to our puzzle question. In fact it's so good I'll quote it in full:

Zihuatanejo is a town in Mexico, mentioned by Andy DuFresne in the movie "Shawshank Redemption ." It symbolized hope, but more than that, it gave Andy a goal, which he then broke down into achievable parts--essentially, his daily target praxis (e.g. scrape away part of the wall, drop the scrapings into the exercise yard, cook the books--kind of a "15 minutes a day" thing). Simpleology is our Zihuatanejo, giving us hope for order in our chaotic work lives.

Zeigarnik refers to Russian psychologist Bluma Zeigarnik, who said that people remember incomplete things better than complete ones. It is used as a plot device in "season ending cliffhangers." What does that have to do with Simpleology? Mark Joyner uses it in his "mystery person of the week." We open each message for the next clue, with a "daily cliffhanger," so to speak. One possible application in our own work-lives is watching our objectives being crossed off as we progress to the final goal--the end of the project. We could also make each accomplished goal an accomplished task on the way to a bigger goal as in the famous infomercial line "...BUT WAIT!! There's MORE!!"

One thing that I would personally add to Lee's explanation is to extend the Shawshank prison analogy even further. In section 2 of the simpleology book Mark Joyner refers to the "invisible walls" that surround us all. It is also possible to scrape away at those metaphorical walls for 15 minutes a day, and ultimately break out of them.

Apart from the long running quiz we have also had an online simpleology poll on our website. The title was "I have visited the simple.ology website and I think that:", and here are the results!

• Nobody thought that the simpleology website is boring!
• 4.8 % thought that it's a total scam!
• 9.5% thought that it's really confusing.
• 14.3% thought that it's amazing and bought an advanced course.
• 19% thought that it's interesting.
• 52.4% thought that it's great and signed up for the free simpleology 101 course.

Now it might well be that many people who weren't particularly impressed couldn't be bothered to click their mouse a couple of times to express their opinion, but for those that did the verdict is overwhelmingly positive. If you haven't yet done so you can take a look for yourself here: http://revolition.simpleology.com

More on the Bob Proctor seminar in the next issue. Until then if you have any questions please feel free to email us at: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Best Wishes,

Jim